Kitchens Redefined - Case Study
The goals for Kitchens Redefined were to clean up Kelly’s online presence and as he says, ‘own the internet’. While that is always going to be a work-in-progress, the online visibility and increase in total jobs and decrease in the cost-per-lead since working with Kitchens Redefined has been a tremendous success.
Insights
Kitchens Redefined overall website layout was great, but needed MORE content and optimization by keyword in order to grow his SEO and keep the user experience the best it can be. Social media ads were not being utilized and his large database of previous clients had tons of potential to tap into. There were several website errors that needed correcting and would reward his ranking with Google, etc.
Content. Content. Content.
Keyword-Rich Blog Posts
Infographics
Social Ads
New Website
Results
Since implementing our strategies to boost Kitchens Redefined’s online presence, we saw significant growth in overall website users to the site. From August to September 2019 through August to September 2020, the monthly users went from 746 to 5,690 users!
Majority of this traffic was due to organic traffic increasing due to our SEO tactics and strategies. Along with that came the ability to retarget website users by location and formed a lead-generation campaign. The goal was to spend no more than 10% of the revenue generated on marketing. In this case, we only spent 1.5%!
Website Users 2019 vs. 2020
“Lauren and Flat Water Marketing have changed the way we do business and truly helped grow beyond measure. They have helped us with major lead gen, insane organic growth, and excellent marketing strategies. I recommend Lauren to anyone looking for a personal touch, great insight, and looking to grow their business effectively through marketing.” -Kelly King, Owner